The Merchants of Cool (2001)

  • 导演: Barak Goodman
  • 类型: 纪录片
  • 制片国家/地区: 美国
  • 语言: 英语
  • 上映日期: 2001-02-27
  • imdb网址: tt0279224
  • The Merchants of Cool剧情简介
      The award-winning "Frontline" television show trains its investigative lens on marketing moguls who conduct endless surveys and focus groups sampling the tastes, attitudes and aspirations of American teens to determine exactly what they want. As Hollywood and Madison Avenue craft tailored versions of teenage life in movies, TV, music and advertising, just how far will they go to reach the hearts -- and wallets -- of American youth?

    标签:  纪录片 美国 Documentary marketing 社会 媒体 美利堅 紀錄片
    The Merchants of Cool评论、影评、观后感
    eighthday  2009-02-27
    not unlike the art world...
    麦克阿瑟  2013-09-20
    LoVe  2012-09-28
    coolhunt 目标市场-青少年,后面还有teen drama,sex,music,IPC
    孤独的海怪  2012-12-19
    teen market study